INFINITI Now

As the world reacted to the changing landscape that COVID-19 left in its wake, we worked to help INFINITI put drivers needs and wants first. We didn’t know what our new “new normal” would look like. Whether you’d go out to dinner first or go see grandma first, if you’d head out on vacation now or wait for some more sunshine, what’s at the top of your “I can finally get out of my house and do it” list. But we did know: heading to an INFINITI dealership for a tune up or a test drive was probably not high up on your list - and that’s fine with us. Go road tripping, go to dance practice and yoga class, go to the grocery store at a normal hour! We created the INFINITI NOW program to be there for our drivers as they get back to getting back with all-new safety practices.

Client | INFINITI

Agency | Crispin Porter Bogusky+

Creative Team | Adam Chasnow, Jason Pierce, Meghan O’Neil & Divya Seshadri

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