Fruit of the Loom: Cuddle Buddy
2020’s cuffing season might have looked different for many people, rather than coupling up, they were stuck alone in their homes, without someone to keep them warm. And when Valentine's Day was right around the corner, those people were more isolated than ever. So we thought we’d help. That’s why we created Fruit Cuddle Buddy from our fleece and soft tees to keep everyone cuddling.
Client | Fruit of the Loom
Agency | Crispin Porter Bogusky+
Creative Team | Alex Rice, Annie Russo, David Balsamello, Dylan Schnurman