Vrbo: After a Long Wait
Summer 2021 was one for the history books, bringing a sense of togetherness not seen for generations. As we all came back together after a tough year apart, there was no telling the range of emotions we would all be feeling. We partnered with John Legend and Raphael Saadiq to reinvent Johnny Nash’s iconic “I Can See Clearly Now” to inspire optimism, celebration, and millions of smiles as we enter this new phase—together.
Our goal was to pair this song with real moments of together, love, and reconnection. We partnered with Director Savanah Leaf to invite real people to be in our new ad, but they had no idea their costars would be the loved ones they’ve missed.
Client | Vrbo
Agency | Crispin Porter Bogusky+
Creative Team | Jason Pierce, Divya Seshadri, Meghan O’Neill