The Sorel Mile-Long Runway

We partnered with Sorel to take their runway to the streets, striding an entire mile over every obstacle NYC has to offer. Over cobblestones and city grates. Through construction and tourists. We took 100 real women, in Sorel’s diverse product line, and we showed Sorel is more than a winter boot. Sorel is Never Still.

Client | Sorel

Agency | Crispin Porter Bogusky+

Creative Team | Kelly McCormick, Aaron Fischer & Annie Russo

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INFINITI QX80